The science in the art
Designing and implementing scalable, human-centred marketing operations using systems and strategy that align with your broader business objectives.
THE OFFERING
Creating a marketing function with clarity & consistency.
Discovery, research & planning
Focus on gaining a clear understanding of your business and market context, assessing the current landscape, and identifying opportunities. From there, a focused strategy is shaped to align with objectives, supported by a practical plan for execution and growth.
Operational frameworks
The development of operational frameworks is based on establishing foundational structures that support efficient ways of working, with attention to tools, planning, and process design to enable smooth execution and long-term scalability.
Team enablement
Supporting internal and external team growth, dependent on your needs, establishing clear expectations, guiding processes, and fostering strong partnerships to build a highly effective marketing powerhouse.
"Together, we’ll build a seamless marketing function that’s not just fit-for-purpose—but built for growth. That’s the Hopgood Marketing difference."
Nicole Hopgood
It's a formula, not an experiment
With 20 years' experience in the industry, this offering is not about following trends, it's a formula tailored to your actual needs, bringing in specialists when they add real value.
Below are some common painpoints that Hopgood Marketing can help you alleviate:
- What marketing services do I need?
- What does that marketing jargon actually mean?
- How long should that take—and is it worth the money?
- What’s the strategy behind those social posts?
- How do I buy media, and should I?
- What’s the difference between earned, and organic media?
- Do I need both paid and organic socials?
- Should I be using AI tools?
